Vuitton or Goyard?

Goyard and Louis Vuitton totes

My friend Janet recently did a fun post about Louis Vuitton vs. Goyard. Both French design houses date to the mid-1800's.


La Maison Goyard began manufacturing in 1853, and was the artisan’s approach to the making of distinctive cases, trunks, luggage and handbags. Adhering to a traditional fabrication that remains unchanged to this day, all pieces are entirely hand-made in France.


Louis Vuitton began manufacturing in 1854, and was renowned for their trunks and luggage. Originally, the leather cases of Louis Vuitton were inlaid with the grey-colored canvas. In 1896, Georges, the son of Louis Vuitton, combined the initials of his father “L&V” with the flower pattern, designed the world renowned monogram canvas pattern. Entering into the 20th century, the company expanded in terms of locations and financial success.



Goyard’s unique hot stamping techniques enabled personalized monograms to be created, if desired, across a wide array of products and accessories.


In 1858, Monsieur Vuitton introduced his flat-bottom trunks with trianon canvas (they were lightweight and airtight)


I started buying LV in the 1980's. I was in my 20's and spent half of my paycheck to buy a bag, one at a time. Totally obsessed with LV for years. Then I discovered Goyard about 6 years ago and fell in love. I like the fact that you don't see many people wearing it. I do however still appreciate the vintage Louis Vuitton luggage/trunks.


My Goyard "Fidji" bag



Fact: Goyard is still a relatively small family-run company, only sold in France, its San Francisco shop, and Barney's New York. In some cases you have to wait as much as 3 months for the production of a specific style.

Fact: The Louis Vuitton Brand and the famous LV monogram are among the world's most valuable brands and are still hand made. It is the most heavily counterfeited brand in fashion history, with only 1% of all Louis Vuitton-branded items in circulation considered authentic.

FYI, I'm eyeballing this tote here. Love the colors of the stripes.


Okay, which French manufacturer do you prefer? Maybe both? Do you even like logo fashion? Do I appear biased?