Lanson Place to operate Bukit Ceylon Residences in 2012

LANSON Place Hospitality Management Ltd will operate a RM207 million property known as Lanson Place Bukit Ceylon Residences in Kuala Lumpur in 2012.

This will be Lanson Place's third property in Malaysia and form part of the Verticas Residenci development in Bukit Ceylon by Wing Tai Malaysia Bhd. The tower, to be managed by Lanson Place, is owned by Wing Tai Malaysia and Lanson Place's parent company, Wing Tai Properties Ltd. Wing Tai Properties is listed on the Hong Kong Stock Exchange.

The management company's senior vice-president Graeme Laird described the upcoming accommodation as "comfortable and chic" and said that it would have 150 keys with one- to three-bedroom units.

The property has set new standards in the serviced apartments as it has very large units, with a one- bedroom unit measuring 1,100 sq ft and larger ones reaching 2,000 sq ft.

When asked about return on investment for this property, Laird said: " We did not calculate the payback period. The expected gross rental yield in a stabilised year could reach more than 10 per cent. So this would be from year three of operation."

The Bukit Ceylon property hopes to garner an average of RM500 per night when it opens.

Meanwhile, its four-star Lanson Place Ambassador Row with 221 keys closed last year with an average room rate of RM207 and an occupancy of 72 per cent.

This year, it hopes to garner RM250 and fill 70 per cent of its room inventory.

It also operates 132 units in Lanson Place Kondominium No 8, which consists of purely residential apartments.

Where next in Malaysia for Lanson Place? Laird said it could be keen on Penang and Kota Kinabalu in Sabah if the right properties become available and the destinations can support high-end serviced apartments.

But its more immediate priority is to upgrade Lanson Place Ambassador Row in 2013 to lift the product and position it further up- market.

By Business Times

Lanson going places

GUESTS of Lanson Place serviced apartments, who are used to the level of service by the group, will be pleased to know that it plans to triple the number of properties within the next three to five years.

Lanson Place Hospitality Management Ltd, a Wing Tai Asia Group company, is also looking at representations in several new destinations like Vietnam, Indonesia, Taiwan, South Korea, Japan and Australia.

This expansion will also see the number of rooms triple.

"Within the next three- to five- year period, our internal goal is to have 20 properties and 3,000 keys (apartment units)," the management company's senior vice president Graeme Laird said.

"It is ambitious and will all depend on having the right human resources in place", he added.

Lanson Place has a presence in Malaysia, Singapore, Hong Kong and China. In Malaysia, the properties are owned by Wing Tai Malaysia Bhd, which was previously known as DNP Holdings Bhd.

Laird, during a recent visit to Kuala Lumpur from Hong Kong, told Business Times that the expansion could be pure management contracts for its group properties or for others or those where it takes equity.

Lanson Place now has seven properties with a total of 1000 keys. Six of the properties are serviced apartments, while its sole property in Hong Kong is a hotel.

According to Laird, the group is working on introducing two accommodation categories - a premier model that is likely to be called Lanson Place Residences and one which is a rung below, called the Lanson Place Apartments.

The former will typically have 100 to 150 keys while the latter between 150 and 250 keys. Keys refer to the main door as serviced apartments can be a one-, two- or three-bedroom unit.

Currently, Lanson's two top performing properties are located one each in Beijing and Shanghai in China.

The first Lanson Place property commenced operations in 1998 in Singapore. Immediately thereafter, Lanson Place Kondominium No 8, a residential development, and Lanson Place Ambassador Row in Kuala Lumpur opened in the same year.

When asked about competition, especially in Kuala Lumpur where there has been a mushrooming of serviced residences, Laird said: "Our product is different from our competitors. Our style and finishing is of high quality. And so is our standard of service."

"You just have to arrive with a suitcase and be at home immediately," he said.

It positions itself to go beyond expectations in service standards.

If you are a guest from Lanson Place having dinner at a restaurant outside and it starts to pour, don't be surprised if a Lanson Place staff shows up at the restaurant's door just so he can hand over an umbrella to you.

By Business Times